We may have seen Windows Phone 8 launch this week, but as the UK has such a huge BlackBerry user base (9 million subscribers) we thought we would start blogging about what we already know about the new OS RIM will be launching at some point in Q1 2013. So over the next few months you should see regular articles here about BlackBerry 10 and as the release date gets nearer RIM should hopefully show us a bit more than has already been seen.
The media have had a field day with RIM over the last year or so, not just because the Canadian company is failing to make the sort or revenue it has done previously, but also due to the set back of BlackBerry 10 going live. Initially RIM promised the new QNX based OS would be available in Q4 2012 but unfortunately that was followed up with an announcement my CEO Thorsten Heins confirming that it would in fact be Q1 2013 instead. This was clearly a blow for BlackBerry fans around the world and with the fast paced mobile industry and the likes of Android and iOS doing so well the big question being asked was ‘is it too late for RIM?’
When the delay was announced Thorsten Heins was honest with the media and didn’t give any kind of excuses. Since he took over as the main man at the company he obviously can see that from past experience that releasing a product that is not 100% ready could do them more harm than good. And he has stuck to his guns over the past months. RIM’s enthusiasm for new new OS is huge. BlackBerry 10 is not just an upgrade of BlackBerry 7, but instead a totally new mobile computing experience.
So keep your eyes peeled for our next edition where we look a little closer into what we have seen already of BlackBerry 10 and if you are lucky we may also have some nice video footage of our own.