LG have made a concious effort to make the user interface on the new G3 that little bit more intuitive, cleaner and simpler to get to grips with.
Their goal was to design an interface that was simple and allowed users to concentrate on the contents itself with unnecessary graphics removed.
Looking at the image above you can see how the icons have developed from what they were on the left to what they now are on the G3 on the right.
Using more mature colours, key apps are colour coded so you know exactly which app you are in by the colour.
Time has been spent too on finding the right typeface so that information is clear and crisp on screen.
To better understand the theory behind the changes and the new graphic user interface, the short promotional video from LG below, explains it all very well.