Electronic Arts are set to release The Simpsons on IOS devices like the iPhone and iPad in the coming weeks. The actual game will be available for free but players will have the option to buy virtual currency – ‘doughnuts’ in this case that will speed up the games progress.
EA are looking to make great leaps this year within the latest mobile gaming trend: the freemium business model, proving that they don’t solely rely on the likes of Madden.
“We want this to be one of the biggest titles this year,” said Bernard Kim, senior vice president global publishing for social and mobile for EA “We’ve invested a lot. It’s absolutely a top-tier development priority for us”
Kim also stated: “Hardcore Simpsons fans will get a lot out of it,”
The game begins with a classic Homer mistake, he causes a nuclear explosion (as you do) that wipes out Springfield. So then YOUR job is to rejuvenate Springfield in your own vision, undergoing quests using different characters that are unlocked along the way.
It’s a universal app for people with multiple IOS devices. The game experience carries over from device to device, so progress achieved on the iPhone will carry over to the iPad.
EA hasn’t set a firm launch date for the game. An Android version is coming a few months after the iOS launch, Kim said. While Android has surpassed iOS in market share and potential customer base, iOS remains the lead platform for EA. Kim, however, said the company is working on developing games that launch on multiple platforms at once.
Read more here at cnet