HTC’s new marketing direction

HTC have always been focused on trying to create some of the best mobile technology, but more recently it has been about offering the best user experience and their latest marketing campaign really highlights this.

They admit that other manufacturers will compete in terms of hardware but HTC want to try and offer suitable hardware but an intuitive user experience that makes things simple for you.

Their whole new campaign is based on you as a user, your expectations, your thoughts, your opinions and your recommendations.

Check out their promotional videos below and if you want to receive a phone that is all about you then take a look at their range here.

You can check out our full range of HTC smartphones HERE.

HTC Phones are about YOU!

HTC are committed to providing the best smartphones for YOU.  It is not just about hardware and top of the range specification, HTC’s commitment to smartphone and mobile communication is much deeper and HTC Sense is one of the things that they have created to achieve this.

Take a look at this video that explains their operational ethos towards you.

You can check out our full range of HTC smartphones HERE.

[REVIEW] Extending your battery life – Proporta USB TurboCharger 5000 review

The Proporta USB TurboCharger 5000

In the second on this small series looking at ways to extend your battery life with hardware solutions its time to look at portable external chargers, in this case Proporta’s USB TurboCharger 5000. Could this be the solution for you? Read on to find out…

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[REVIEW] Extending your battery life – Galaxy S II Mugen Extended Battery review

Mugen's monster 3200mA Extended Battery

Getting the most of your battery life is a topic near to the hearts of many smartphone owners – its a thing most of us have spent considerable time and effort learning to manage.

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Smartphone Photography – Why HTC over another smartphone brand?

HTC_RGB_Strapline_LargeThere are more and more manufacturers making more and more products that fit within the category of ‘smartphone’ but you want one with a camera, so which one do you choose?

It is always a difficult decision, but you could do a lot worse than choosing a handset manufactured by HTC.

HTC manufactures smartphones and associated accessories only. They do not produce features phones, TV’s or any other technological product, solely smartphones.

Such a focus means that at the time of production the products they produce are the best that they can be at fulfilling the needs of the audience for which they are intended.

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HTC ChaCha v BlackBerry Bold 9700 Hardware Comparison

The HTC ChaCha is the newest Android smartphone that comprises of a touch screen and physical keyboard.  It has a ‘BlackBerry’ form factor but runs Google Android as the operating system.

So what better way to see how this device compares than to put the HTC ChaCha up against a BlackBerry Bold 9700.

Take a look at the video to see the results.

HTC Smart (Rome) Officially Announced

 

HTC have today officially announced the HTC Smart. Codenamed Rome, the HTC Smart is an entry level device suitable for those who want a conveniently small but user friendly device.

Running the HTC Brew mobile platform, the interface is one that has been designed by HTC.  Using TouchFLO technology, the interface appears very similar to that of those found on the high end devices such as the HTC HD2.

A leightweight device at just 108g, the Smart has a 2.8" QVGA display and HSDPA connectivity.

A 3 megapixel camera is included as is a 3.5mm audio jack.

A microSD slot and Bluetooth connectivity is also included, but there is NO GPS or WiFi which will come as a disappointment for some.

A great entry level handset, the HTC Smart is designed to bring stylish communication to the masses and pick up some low end mobile phone business.

  

Take a look at the full specification below.

Processor Speed 300MHz
Operating System Brew® Mobile Platform
Memory ROM: 256 MB
RAM: 256 MB
Dimensions (LxWxT) 104 x 55 x 12.8 mm ( 4.09 x 2.17 x 0.50 inches)
Weight 108 grams ( 3.81 ounces) with battery
Display 2.8-inch TFT-LCD touch-sensitive screen with QVGA resolution
Network HSDPA/WCDMA:
  • Europe/Asia: 2100 MHz
  • Up to 384 kbps up-link and 3.6 Mbps down-link speeds

Quad-band GSM/GPRS/EDGE:

  • 850/900/1800/1900 MHz

(Band frequency and data speed are operator dependent.)

Connectivity Bluetooth® 2.0 with Enhanced Data Rate and A2DP for wireless stereo headsets
HTC ExtUSB™ (11-pin mini-USB 2.0)
3.5 mm stereo audio jack
Camera 3.0 megapixel color camera with fixed focus and flashlight
Audio supported formats .aac, .amr, .qcp, .mid, .m4a, .mp3, .wma, .wav
Video supported formats .mp4, .3gp, .3g2, .m4v
Battery Rechargeable Lithium-ion battery
Capacity: 1100 mAhTalk time:
  • Up to 370 minutes for WCDMA
  • Up to 450 minutes for GSM

Standby time:

  • Up to 600 hours for WCDMA
  • Up to 450 hours for GSM

(The above are subject to network and phone usage.)

Expansion Slot microSD™ memory card (SD 2.0 compatible)
AC Adapter Voltage range/frequency: 100 ~ 240V AC, 50/60 Hz
DC output: 5V and 1A
Note: Specifications are subject to change without prior notice

We expect the unit to come in at around £170 + VAT and there is a potential for a range of colours.  We will bring you more information when we have it.

HTC HD2 Unboxing Video

Our friends over at http://www.tracyandmatt.co.uk have had their hands on a HTC HD2 already and performed an unboxing video of the unit.

There are lots of unboxings now appearing on the web, but this is still one of the first comprehensive English videos.

Take a look at the video below:

We will have the first retail units as of the 13th November, so you too can complete your own unboxing!

HTC HD2 Hands On

I am not the first to post my thoughts and I am certainly wont be the last.

I have however been fortunate enough to have had for a short period a HTC HD2 in my hands and I thought I would let you know what I think about the unit.

Now this is by no means a full review, more a collection of thoughts.

First and foremost I personally thought the device would be huge and feel clunky in hand.  With the exception of a couple, this is the biggest screen on a smartphone to date. I was completely wrong. 

I would be lying if I said it was small, but it does not feel anywhere near as big in the hand as I thought it would.  I do not have the largest of hands, but it felt comfortable and i soon became used to the overall profile of the unit.

If you do have big hands and have hated the smaller smartphones because of this, the HD2 might just be the first phone that you can truly use with ease.

The screen goes to the edge of the unit, there is no clunky or chunky edges, everything feels smooth.  The case of the unit is robust and feels good to the touch.

There are buttons at the bottom of the screen, physical ones.  Now personally I feel that this is the downside to the device, they feel a little bit of an after thought and cheap.  I would have expected or liked more of a touch sensitive affair.  Having said that nothing beats the physical, tactile feedback of a button or key.  It does detract from the overall style of the device.

I wont talk about call features and quality, other than say it was more than up to scratch and is on par with any other HTC product.

The camera is good and perfectly acceptable to most for a camera shot.  I dint get the opportunity to test the dual flash on the HTC HD2, but it has to improve the image, especially in low light and I am sure many HTC fans will be pleased to see this addition.

Windows Mobile 6.5 is of course installed, not a great deal to say about this. 

There is of course HTC Sense installed to improve the overall experience.  It does not disappoint. I won’t talk about this either as there are more than enough reviews and information on this online.

One thing I did find, and this may be a personal thing is that this is the first device that I can truly use a ‘fat finger’ on.  By this I mean that most devices I have used previously required a mix of the very tip of the finger/nail to work and in places allow you to use your true finger tip ‘fat finger’.  The HD2 however is he first device I have used, other than the iPhone where the fat finger/full finger tip actually works better than using the very tip/nail of a finger.

It goes almost without saying that the device was super fast.  Everything was snappy and responded much quicker than normal.  The device I was using was a pre-production model, which did have the odd software bug but still I was impressed.

Orientation switching from landscape to portrait was very fast.  I actually preferred writing emails and text messages in landscape mode.  You could not view as much actual text on screen, but you gain from a larger keyboard, which is a big plus when typing  message, especially in a rush.

My final thought is around the new microUSB connection that HTC have adopted.  It is a little frustrating as a HTC owner, I will now need to purchase new cables etc but in the long run it should be better as all new devices are switching over to the connection due to a European imitative to cut down the production of chargers and accessories.

You have probably already made a decision as to whether or not the HD2 is or you.

Without any influence from my affiliation with HTC, I have to say that this device has surprised me.  I looked upon it quite cynically as a fan of the Snap and those devices with a physical QWERTY keyboard, I was expecting to be a bit more disappointed.  This could be the device that gets me back into touch screen smartphones.

HTC HD2 Unboxed

If you have been following the story of the HTC HD2 you will have no doubt seen an unboxing video of some form on the web.

None of these will have shown a final production model or final packaging, we wont see that until the first stock arrives on the 11th November.

One particular unboxing video that has caught our attention is one from http://www.solopmari.com. You can view this below.

What are your thoughts? The packaging is very similar to that of the HTC Hero, Touch2 and Tattoo  just with the HD2 in it!

Via: Gadget Venue

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