BlackBerry are a household name when it comes to smartphones. The business users will know the appeal of their email system and teens will know all about BBM; but BlackBerry is a name that many have fallen out of love with over the last few years.
A few questionable commercial decisions let the competition convert users.
However, the Canadian firm are at the start of a new and more focused era and they return with the BlackBerry Passport and aim to win back the hearts of many.
The corporate/business user is at the heart of their current plans, but does the Passport have something for all, and is it a sign of things to come?
The Passport is an out and out powerhouse and is designed to impress. Key hardware features include:
- BlackBerry 10.3 OS
- 2.2 GHz Quad-core processor
- 4.5” extra wide LCD display
- 3 row QWERTY keyboard
- Use the keyboard as a touchpad
- BlackBerry Assistant
- 32GB internal storage
- 4G LTE connectivity
- 13MP camera with OIS
- 3450mAh battery
- Video out via slimport
I will talk about the design shortly but it is clear from this hardware that it has what it takes to compete with Android or iOS equivalents.
There has always been a lot of talk about BlackBerry and how they compare to the Apple and Samsung devices but the Passport is proof that they are not as behind as some may think. The hardware is different, as is the software, but there is a lot on offer and you should not write it off until you have heard and seen more.