It seems that every few months there’s a new announcement in the mobile industry. Whether Samsung are pushing a new octa-core processor, or Apple want to include gold mined from Mars in the latest iPhone, the news usually focusses on the most expensive and powerful mobile devices we enjoy using.
In the last few years though, the smartphone has become a tool accessible to the masses and offers immeasurably more than a simple communicator ever could. Whilst the market for ever-increasingly powerful portable computers won’t be dying out any time soon, there’s a huge number of people who neither need nor want all the features a £5-600 price tag provides.
Cheaper phones have always been available, yet they have often seemed to be little more than an afterthought when compared to their shinier counterparts adorning adverts. Issues including poor build quality or lacklustre software experience have often spoiled what could otherwise be a consumer savvy choice.
Not so more with Motorola’s recent handsets. Their new philosophy is to provide the basics, done well, at a price that leaves other manufacturers scratching their heads. The Moto E is just £99 off contract and SIM free. Considering the overall specification, the price almost looked like a joke when first announced.
Let’s also not forget that Motorola aren’t a new company. They aren’t a Chinese startup or a loss-making division in a larger overall business. This is Motorola. The company may not be exactly what it once was since it separated from the wider enterprise-oriented Motorola Solutions, however the name still carries weight and respect in the consumer space.
Right now nothing comes close to touching the Moto E. If you understand the specification and realise you don’t need a phone to do anything more than the Moto E can, there’s almost nothing else you can really compare it to.
Without moving to a lesser known manufacturer and risking build quality or cheaper components, the Moto E is undoubtedly the best phone this amount of money can buy.