Times change and so does society and people’s needs and desires.
There are today more women in our workforces holding more important roles and requiring high end mobile computing power.
I wish not for this to sound stereotypical, but generally the larger screen phones are more popular amongst men. Smaller screened units see higher adoption rates within women, who generally have smaller hands and find the smaller phones more comfortable to use.
For many years though the hero products from manufacturers have always had the best specification. Today we have 5 “and even 6” devices that sell just as well as the smaller 4” devices did 5 years ago.