Launched at well under £500, the LG G3 was a definite contender for best value for money in the flagship stakes, combining top of the range hardware and features at an impressive price.
The one thing that will sway many consumers however, especially if they are not too concerned about software features or processor speeds, is simply how the phone looks.
Much has been made of Samsung’s style choices over the years and HTC won awards in 2013 for breaking convention. LG though also gathered column inches when the G2 was released last year, with the eyebrow raising decision to place the power and volume buttons on the reverse of the handset.
It was a brave move and the style has continued into the G3. In the following promotional video from LG, a number of key designers talk about the process that went into finalising the G3′s design, based on the ergonomics of holding the device with rear buttons, materials used and hardware components.
The LG G3 is available to buy from Clove for £492 (£410 ex-VAT), with a free WCD-100 wireless charging plate while stocks last.