Can you wait for it?
I am sure some of you have an insatiable desire for the very latest and greatest technology. Whether smartphones or other tech, if it’s new and has a fancy feature then I often feel that initial buzz where I just have to have it!
The bombastic press events, images and marketing material are meticulously planned to garner hype. It’s a well-oiled machine and everything is perfectly curated to get us interested and picture the product in our lives. Such is the power of advertising!
However, for me at least, reality often quickly kicks in. Be it a financial constraint, or simple realisation that I don’t really need it, I don’t end up buying anywhere near as much technology as my excitement for gadgets would suggest.
But let’s assume you have wrestled with the idea. You’ve convinced yourself that this new thing has a place in your life and that you absolutely must have it.
My question is can you wait for it? Or will you do whatever it takes to get hold of it?
Many technology items (normally those I want!) are not cheap at all. Few of us have the spare cash lying about to just go and get everything we see.
There are a few options. If you really do want it, are you willing to wait, or do you have to have it right now? Wait a few months and the price may fall as the initial newness wears off. However being part of the early crowd might be what drives your desire for it!
Would a piece of technology make you change your daily lifestyle habits? Most of us can make savings in a number of places in our personal finances. Is there any gadget you might want that could see you making different choices in the supermarket, or forgoing eating out for a couple of months?
There is also, of course, the world of credit and finance. Monthly smartphone tariffs are a form of this, as they push people into ‘upgrades’ each year, and many of us finance personal vehicles.
I suppose the final thought is that we all have different ideas about what we consider essential, desirable, or frivolous. We also all have different attitudes towards how we spend our money.
I am not here to judge or make comments on what’s right or wrong, or the best way to go about things. Our individual approaches and preferences are what help makes the world the diverse place it is.
Still, I wonder if everyone goes through the same tortuous decision process as I (often ending in not buying something) when I hear the weekly announcement of a new “life-changing” gadget.
That said, do let me know your thoughts, I really would like to know the general trends.