No matter what smartphone; from any brand with any feature set, there will be those who like and dislike the finished product. That is a fact of life. It’s what makes life so diverse: we do not all like the same thing.
But why does there seem to be a constant need to criticise or find fault? Can we not embrace, realise achievements and the needs of others?
I am not calling anyone out here in particular. Yet there does seem to be an increasing number of detrimental comments across the web, always looking to knock a product or brand.
This happens across many product categories of course. I am not sure if it’s just me though, but it seems more rife in technology. Particularly if you follow the comments of big tech blogs and YouTube videos.
Recently, I have noticed a lot of negativity directed at BlackBerry as a company and their new KEYone. Some comment that it is not relevant. Other say it’s not needed or appealing because the specs are somewhat mediocre.
This is true. The specs are not the very latest and greatest. So the BlackBerry KEYone doesn’t rock the latest Qualcomm chip, nor does it have 6GB of RAM or even water-resistance. But does that make the phone irrelevant? I think not.
I have heard many say that the physical keyboard factor is dead and not needed. Well OK, that is your opinion. But the KEYone was not made for you, in the same way that a £50 feature phone without 4G connectivity wasn’t either. You need only look at the success of Gemini on Indiegogo to confirm a market, albeit niche, for a keyboard.
Perhaps it’s just not made for you
I know it is generally only a select few who comment and complain louder than most. Still why can we not just embrace that we are all different, and that we all need and want different things.
On the whole the tech press have been kind to the BlackBerry KEYone. In fact the almost ‘retro’ design has got some a little excited over something a little different; not just another large-screened, all-touch slab.
This device was designed to be a workhorse. It is for those who want something from a lot of worlds: touchscreen & physical keyboard, performance & battery beyond a few hours. Those who want a decent camera, but may not be presenting their photos to general public for critique.
The £499 price tag… Well when using a device like this for hours a day – week in, week out, to keep businesses operational – that cost is negligible.
I have used several devices in the past with a keyboard and touchscreen combination and loved them. Despite my personal preference for smaller phones, the uniqueness of the KEYone, to me, screams “Use Me!” Of course you may well think different. And that’s OK by me.
BlackBerry are rebuilding themselves; strengthening the company and their brand in a space that many who leave such unsupportive comments are not.
I say good going to you BlackBerry. The smartphone market is turbulent and you are doing a good job in creating products for a niche.
It is great to see that in a world of highly specific, but ultimately similar-format smartphones which are difficult to tell apart, that BlackBerry are brave enough to address this subset of potential customers.