• HOOKED! Blood Brothers

    By Josh , February 22, 2013 - Leave a comment

    Welcome to HOOKED!, a new instalment on the Clove blog that will hopefully become a regular over the coming weeks. Adding a weekly post for you to chew on, I will be looking at gaming apps available for Android (usually with an iOS option as well). As a pretty dedicated console gamer throughout much of my childhood, teens and right up to now, my tastes are pretty broad and so will the criteria for me talking about a game. The only real caveat is that I’ve got it installed on my Nexus 4 and have been playing it for at least a week in my spare time. These might be games at the top of the Google Play charts, hidden gems I found after looking through the store for too long one night, old games from last year that have slipped a bit, recommendations from friends or readers and won’t be limited to free apps either – if something is worth paying for, I’ll let you know!

    For this first issue I bring you Blood Brothers from  DeNa Co., creators of the Mobage social game network. I’m not quite sure where or why I first found Blood Brothers but something about the artwork and advertising wherever it was caught my eye. Blood Brothers is free to download and play and follows the ‘freemium’ model of many mobile games at the moment – with no content blocked or inaccessible for free players, but made much easier to obtain and progress with in-app purchases.

    Blood Brothers (RPG)

    The game itself is a very simple RPG; starting off by picking one of a number of ‘Warlords’ to be your main character each with the usual specialisation within the range of magical / attack / heal RPG rock-paper-scissors style characteristics. The gameplay is very basic, with your character traversing through linear environments to a goal at the end of a map, sometimes choosing a pathway at crossroads – some paths leading to extra treasure, different enemies and occasional boss fights. Set experience is provided and your character levels up and becomes stronger with experience as one would expect. Defeated enemies can be captured and trained as your own ‘familiars’ to bolster your party. Familiars can in turn be evolved if you capture identical doubles to unlock rarer, more powerful creatures.

    Combat is extremely simplified – each character has a single attack and magical power for either attacking or healing the party. Battles are largely pre-determined based on character statistics, effectively an advanced version of Top Trumps. The charm lies in the cute ‘medieval-comic’ art style and the collection aspect of gaining new familiars, evolving them and gradually gaining strength. As a gamer brought up on Pokemon and Final Fantasy, who now doesn’t have the time to invest in lengthy single player console games, mobile apps like Blood Brothers hit a nostalgic sweet spot for the half an hour or so I drop into each day.

    Time is the big issue with Blood Brothers though, and extended play time will lead you into the dark money making world of in-app purchases. Moving one space through the world costs 1 energy, of which a full compliment is 30. This is replenished when you level up, which is frequent at first, but as any RPG player knows, takes longer as you progress. Energy replenishes at 1 per 5 minutes, so leaving the game alone for 2 and a half hours will refill.

    Intermittent PvP fights against other Blood Brothers players worldwide pop up time and again, with bonus rewards for single and chained victories (PvP battles appearing in sets of 3 at a time). A single PvP battle costs 1 ‘Morale’ of which a full compliment is 3 (a super powered attack almost guaranteeing victory costs all 3), each taking 15 minutes or a rare in game item to refill.

    Instant replenishment of either energy or morale comes at the price of real world payment, a model adopted by the vast majority of freemium games. Real money buys you “Mobacoins”, stored in a digital wallet and shared across all DeNa games logged into from your account. There’s nothing wrong with this business model for a game and it is very successful, fast becoming the norm for monetising mobile games. The issue I have here though, is the deeper into the game one gets, the more the in-app purchases become a necessity to feel any sense of real progress. Some games have a balance where putting in the time will eventually reap the final reward. Blood Brothers however always seems to dangle the best items and characters behind a screen of real world payments. Eventually the game feels like it has been solely designed for you to spend real money (which it probably has, and brilliantly well done at that), but at that point the fun disappears if one (rightly) doesn’t fork out.

    Blood Brothers is a fun distraction, and one that I have found myself putting a fair bit of time into since I installed it, probably more so than other recent games. Fans of ‘proper’ RPGs will likely get little enjoyment from the extremely watered down game mechanics and there is little in the way of story, but for a casual bit of fantasy gaming, Blood Brothers does well. If you like a little bit of number crunching and level grinding then becoming strong enough to power through the weekly PvP events may hold some longevity, but be prepared to be harassed to pay for rare items and characters once you get HOOKED!


    Highly polished, funky, fantasy art style

    Well balanced RPG mechanics

    Hundreds of characters to collect and evolve

    PvP events create longevity and feeling of success


    Combat is too simplistic with little user control

    Energy/playtime ratio badly skewed to force in app payments

    High level items & characters seem almost inaccessible without payment


    6/10 An interesting diversion, Blood Brothers fills the spot for some basic turn based RPG gaming. Hardened RPG fans won’t find anything to challenge here and the push for in-app purchases gets quite heavy, but a decent overall casual experience while it lasts.


    Josh joined Clove part time a few years ago whilst studying Computing at Bournemouth University. Since finishing his studies he has remained at Clove in a full time position, involved in sales, returns and social media. Involved with both consumer electronics and software since the mid 2000s, keeping up to date with industry developments is as much a hobby as it is a job. Easy going but never afraid to share an opinion, Josh can often be found in his spare time listening to some heavy rock or at a local gig as well as playing with the latest gadgets and video games.


  • I woke up this morning missing a legendary familiar plus my Odin Thor and like six other epic familiar trying to find out what to do about it because honestly the whole situation makes me want to play blood brothers anymore

    • It’s possible that your Mobage (the developer) account was hacked. I would recommend contacting Mobage through their contact details on Google Play or their main website and speaking to their customer service department about this issue

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