The majority of smartphone manufactures are utilising videos and press releases to build hype surround a product launch. Take the Nokia Lumia 800 for example and more recently the 920, two heavily marketed products pre-launch. What with numerous videos, press releases and even performances from international DJ “Deadmau5” in the heart of London. These events beg the question, are they effective? Are you enticed by the flashing lights and pretty colours or do you prefer the black and white facts, figures and specs?
The tech savvy among us may wise-up to inflated advertising campaigns over selling a product, however, everybody responds differently to marketing strategies and it can be said that some are more susceptible than others.
The technology industry is renowned for having prolonged “build-ups” and fancy advertising campaigns designed to spark interest, discussions and ultimately increase sales. Here at Clove we want to know how you, the consumer, feel about promotional materials and flamboyant advertising campaigns. Do you enjoy the buzz and excitement of a new product launch. Or do you see straight through them, taking no notice and base your purchasing decisions purely on the numbers (or specs).
More recently announced is the Sony Xperia Z. Videos such as the one below and other promotional materials cost tech companies vast sums of money to produce. Do they pay for themselves by stimulating consumers into believing their product has to be the next in their hand? Or do you believe that the money spent on these campaigns is a waste of money?