Home tablet, work computer, smartphone, the choices are vast!
“A blog post from an online shop asking about online shopping habits? What’s that all about” I hear you cry! Well for one it’s interesting to see how people are using the products we sell and also a talking point in general about the changing nature of shopping, online and otherwise. Clove’s recent 20th birthday celebrations and website history show how we have been able to keep up with trends and provide a service that acquiesces to both expectations of how an online store should operate and customer demand, staying relevant and continuing to grow over 2 decades.
As an experiment this year, I decided to complete all of my Christmas shopping in physical retail stores rather than online, in opposition to last year where everything was purchased online; mostly from Amazon. I have to say as a technophile the experience proved very difficult and a few friends didn’t receive what I would have normally bought them as I simply couldn’t find everything in my local shops. I now also appreciate more the removal of stress and ease of the whole shopping experience when ordering online.
For those of us working long hours, online shopping is a fantastic way to maximise the amount of free time we can have. I once worked in a company that actively encouraged the use of the Internet for shopping during lunch breaks rather than try to block shopping websites. The result was a lot more free time at the weekends not trawling around the shops, even time at the supermarket reduced by having groceries ordered online and set to be delivered at a time when I would be back from work. The company also found that people were less inclined to ‘waste’ time shopping or browsing during work hours when they were ‘allowed’ to on breaks.
Whether at home or work though, nothing has changed computing more recently than mobile technology; the power and continuous connectivity of today’s devices is the science fiction dream of not too long ago. Many shopping websites offer dedicated mobile counterparts to render better on smaller mobile screens, although the quality of the most recent screens and updates to mobile browsers allows many full desktop sites to render perfectly.
Online shopping doesn’t have to end at physical items either. Probably every movie I went to see this year was booked online, some through a smartphone application. Also one of my local bus services now also offers an NFC payment system; I can top up through the application with a linked debit card and pay either with a tap of an NFC enabled handset or the provided key card.
We want to hear your recent online shopping stories, anything from pizza delivery to 60 inch LED TVs, and how often you find yourself using different ways to order online whether at home, work or on the move.