JCB Toughphone Marketing Director Jason Kemp finds another inventive way to put the JCB Sitemaster 2 through its paces.
When we launched the original Toughphone in 2007 one of the tests was to put the phone in a cement mixer. Celebrity Toughphone tester Peter Jones (who outside of Dragons’ Den owns the company that makes the JCB Toughphone) put five Toughphones in a cement mixer. We left them in the rotating drum for a couple of minutes with sand and gravel. All survived.
So we thought we’d take that challenge further. We got one bag of quick drying concrete and a Sitemaster 2, mixed the concrete and put the phone in to set (while we went off and strapped a Pro-Smart to a couple of rockets).
A couple of hours later and the concrete had set hard – now here’s the tough bit, can the phone survive being smashed out of concrete with screen intact and still be able to function. Have a look and see for yourself…