The inside view from Jason Kemp, Marketing Director for JCB Toughphone
At JCB Toughphone we make waterproof and water resistant phones. Marketing types like me imagine our phones being used in extreme environments by the emergency services, sportspeople, builders and so on. Facing the elements head on, we know our the JCB Toughphone range can take the worst of the British summer with ease.
But you know what? Our phones are more likely to be dropped down the loo than be caught in a storm on the North Sea! It’s no surprise that most water damage in mobile phones is due to people dropping them down the toilet. (I’d guess between the hours of 11pm and 3am but I haven’t got the stats to back that up).
So when we conducted a water resistance test on the Sitemaster 2 did we head to the Ocean, Sea Life Centre, Lake District? Nope, the downstairs loo at my house (obviously cleaned beforehand!). Who needs water damage cover on their phone insurance…