March 19, 2012 By

Sony launching Xperia ‘Made of Imagination’ campaign this week

Sony is launching a new ‘Made of Imagination’ campaign this week to promote its new Xperia series. Below is a sneak preview of a special commercial that has been created by Wes Anderson, director of The Fantastic Mr Fox. From the video below we know that the advert was based on what children believe makes Sony smartphones special, which looks to have resulted in the creation of a new robot figurine. The 60 second advert is due to go live on 24th March 2012, at which time we expect the URL www.sonymobile.com/imagination to become active. Check back later in the week for updates.

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About Chris Ward

Better known as 'Wardy', digital media is where his interest lies. Responsible for many elements of the Clove website and external advertising activities, Wardy is our interactive media graduate.

Always chilled out, there is never a time when you see 'Wardy' stressed. A keen music follower, he knows his DJ's and how to mix a few tracks together. Always eating, he remains stick thin and is the envy of the rest of us! A very deep character, there are some suprising twists to what Wardy knows and you'll never meet a nicer bloke if you tried!