Sony has never been short of ideas when it comes to promoting its new handsets – they’re incredibly creative and plenty of fun for anyone taking part. I went to the launch of the Xperia PLAY just under a year ago and was thoroughly impressed by the show that Sony put on.
This year its the launch of the forthcoming Sony Xperia S that is being promoted. Sony has therefore recreated a level of Reckless Racing, which controls real life cards using custom apps installed on an Xperia S and Xperia PLAY. The modified MGF sports cars were raced round a disused strip of RAF land in Suffolk. Check out the videos below to see what happened, as well as the making of the cars.