When it comes to Windows Phone smartphones/mobile phones, there is little in the way of differences.  Microsoft have to date limited the amount of customisation that a manufacturer can apply and too limited the hardware support so if you have decided on the OS, but need to now choose the phone, which one will you go for?

Well assuming you are not wishing to spend over £300 (including VAT) or £250 (excluding VAT) then the Nokia 710, Samsung Omnia W and ZTE Tania should be considered.

But what are the differences?  The key, influential differences in making your decision are as follows:

• Price – The Tania is cheapest at £199 inclusive of VAT whilst the Lumia and Omnia are at the £300 mark.  These can of course change but what is key is that the Tania is approximately £100 cheaper and the Nokia and Samsung almost identical in terms of pricing.
• The Tania has only a 1GHZ processor compared to the 1.4GHz of the competing products.
• The Nokia and Samsung have 8GB of internal memory in comparison to the 4GB on the Tania.
• The 3.7” screens on the 710 and W are dwarfed by the Tania’s 4.3” however the W has a Super AMOLED display so it will appear brighter.
• The Omnia W has DLNA whilst the others do not.
• All have 5 megapixel cameras.
• All have WiFi & Bluetooth
• The Omnia W has the largest battery, but not by much and the extra bright screen may draw on the power.
• The Omnia W is the lightest followed by the Lumia, there isn’t much in it though.
• The 710 has Nokia music, maps and Drive which is a benefit when it comes to navigation using the GPS, which is built into all 3 devices.

It is a tricky decision.  If money isn’t an issue, the Nokia and Samsung are the better options whilst those on a tighter budget or not worried about less memory should opt for the Tania.

Choosing between the Omnia W and the 710 is even more difficult, its down to the Nokia call quality and added value applications against the slightly lighter Omnia W with a brighter display.

The image below gives a full comparison of the 3 handsets in terms of their specification.