Telecommunications giant O2 is pushing NFC (Near Field Communication). A technology that is growing in popularity within the UK, but has been around for a long time in more technologically developed countries such as Japan.
NFC is now being included on some of the latest mobile phones including the Samsung Galaxy Nexus and the Sony Xperia S. It is still somewhat limited in the UK, but within the next 5 years there will more than likely be a big increase in the number of social and commercial uses for NFC.
According to ME, O2 and its digital communications agency Isobar are inviting developers to battle it out in a 36 hours challenge taking place from 8am on Saturday 24th to 8pm on Sunday March 25th.
Once they have created their application which must fit in one of the categories (retail, sporting, events or leisure & entertainment) they must then pitch it to a panel.
The winners will receive expert advice and funding from O2’s development platform.
This will then be promoted by an NFC-enabled poster site in Central London.
Neil Rutter, head of NFC at O2, said:
“We are really excited about the possibilities that contactless offers.
“Through BlueVia, and events such as this, O2 is committed to supporting and enabling developer communities to deliver innovative applications for consumers and businesses using NFC technology, limited only by their imagination. We look forward to helping bring some of the fresh thinking and new possibilities generated in this event into our customers’ everyday lives.”
This sounds like a great challenge and we look forward to hearing what the winning solution is.
We have demonstrated how NFC works and also the NFC Technology in posters and companies like www.smart-poster.co.uk create NFC enabled posters and marketing solutions.
Source: Mobile Entertainment
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