2012 is set to be the year where we see less new smartphone models according to many reports and suggestions from multiple sources, including our own contacts with manufacturers.
The last 3-5 years has seen a countless number of handsets come to market, often with few differentiating factors or reasons to upgrade.
Expensive if you buy SIM free, or frustrating if your stuck in a contract the desire for a new phone had never been so great because your phone would now be considered ‘old’.
Well 2012 will be the year that manufacturers look to go back to having less handsets and more ‘hero’ handsets. That may mean a new phone every 6 months and not every 3 or just one big headline device for the year.
This is not to say that a range of 12 handsets will reduce to 3 but where a range may have been available in 5 different colours and then updated with a slight hardware tweak 3 months later, this is less likely to be the case.
HTC UK chief Phil Roberson insisted (in a comment to Mobile Today) the company had a strong 2011, even in the latter half of the year. He said: ‘We had a fantastic year, with 65% growth year on year in the UK. But in Q4 we delivered a lot more products than in the past. Now we want to create more of a ‘hero’ approach. We make great phones, but it is hard to do that when the portfolio is spread too much”
So there may not be so much choice throughout 2012 but as a consumer you can potentially be assured of one or two killer phones that you can upgrade to with less worry that it will be out of date 3 months later.
HTC are one of the first to go on record to say such, so if they are focusing on a ‘hero’ device what will it be?!