Nokia has revealed in its Q4 2011 earnings report that it has sold ‘well over 1 million’ Lumia phones, which matches the forecast that analysts predicted of between 1 and 2 million. This is not a blockbuster figure but signals a promising start for the Finns in their transition from Symbian to Windows Phone devices.
The first quarter of 2012 will be an important 3 months for Nokia and it will hope to boost revenue with continued sales of the Lumia 800 and to continue the growth of the Lumia brand with the release of the Lumia 710 and Lumia 900.
Innovative marketing campaigns for the Lumia 800 such as the Deadmau5 DJ set and a rework of the classic snake game have helped to promote its new flagship device already and Nokia hopes to further increase sales with its ‘Love Me, Keep Me’ campaign, which we are currently offering here.
Figures via The Verge