Sony are going all out with the Xpeira S and demonstrating how it can change your lifestyle and make the smaller things in life that little bit quicker and easier.
SmartTags are one such example. Programmed for different functions, just scan you device over the tag using NFC and the settings on your phone will change.
The following promotional videos make it look seamlessly easy and powerful. It is a bit like Motorola’s Smart Actions. Smart Actions is more intelligent and potentially better in the long run but SmartTags could be more usable for individuals as you decide when the phone does what a bit more.