December 9, 2011 By

Panasonic to bring smartphones to Europe

Panasonic, a name in Europe that you would associate with televisions and camera more than smartphones, but according to a press release they are looking to break into the smartphone market.

Panasonic to Expand Smartphone Business to European Market

Tokyo, Japan – Panasonic announced today that it will expand its smartphone business to the European market in March 2012. At the same time, it announced its aim to bring its overseas smartphone sales to nine million units in fiscal year 2016, ending March 31, 2016, using Europe as a stepping stone to the global market.

With the mobile phone market rapidly shifting to smartphone usage worldwide and a steady growth expected particularly overseas, Panasonic aims to tap into this growth with its first global model smartphone for the European market in March 2012.

The main characteristics of the global model are:
1. An ultra-slim D-shaped design for easy portability
2. Slim bezel with high viewing quality Quarter HD (QHD) 4.3-inch large organic light emitting diode (OLED) screen
3. Waterproof and dustproof for ease of handling

Using this as a reference model, Panasonic will expand its lineup, aiming at sales of 1.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the United States and six million in Japan (of which five million are smartphones).

The Panasonic Group created the Systems & Communications Company (SNC) in April this year in advance of its reorganization scheduled for January 2012 in order to handle products and services related to system, network and mobile communications. Within this company, Panasonic will maximize its internal resources, including making use of an existing factory in Malaysia. Currently, phones for the Japanese market are manufactured in this factory but now the same factory is also scheduled to manufacture the first global model as announced.

Panasonic will continue to expand its product lineup and increase sales in a speedy process by thoroughly utilizing the Group’s technological assets and development resources as well as its production and sales sites around the world, thereby strengthening development, production, and sales structure and product competitiveness.

We will keep you updated when we hear more about the product and a potential UK release.

SOURCE: The Verge Via: Engadget

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Constantly challenging opinions and looking for new opportunities, Jon develops the product ranges and business activities and very much strives to maintaining growth and taking Clove in to the future.

Never knowing when to stop, he spends too much time in the office! He's very organised; writes lists, reports, spreadsheets, you name it, he's on to it!! When he does relax, however, he can be found driving his pride and joy (his Range Rover Sport), walking his Dog, down the pub or at a local restaurant. He does too like the finer things in life and often lives beyond his means, only the best hotels will do.