We expect many of you understand QR codes, however for some of our less technical readers, we thought it would be good to give a quick explanation.
QR (Quick Response )codes are a type of barcode laid out in a 2D matrix. The information that the black squares encode is generally some text or a website URL (the code on this blog contains the URL for the main Clove website)
Their uses are widespread and as many more people have access to a smartphone they are now becoming very common in marketing campaigns, adverts, and news articles/reports. There are dozens of barcode scanning applications for all operating systems utilising the phone camera that support QR. There are also plenty of free to use websites SUCH AS http://delivr.com/qr-code-generator that will generate a code image that you can copy and use
So if you’ve been seeing these a lot more recently and thinking that whoever’s been printing your magazines needs to check the ink rollers more often, try scanning one next time to see just what it holds.