Now, we had a bit of a heads-up on this one (given the recent demand for devices such as the Samsung Galaxy S and HTC Desire), but it has now been confirmed just how popular smartphones are becoming in the UK market, particularly those powered by Android.
In June, 73.5% of the UK contract market was made up of smartphones (according to GfK), rising from 55% in Q1 and 66.7% in Q2. While these are massive increases, this surge is popularity isn’t that much of a surprise given the strength of devices released in 2010, as well as the marketing push from the big players in the market such as HTC, Samsung and Motorola.
While the UK Smartphone market has grown, the UK Android market has rocketed. Between Q1 and Q2 of 2010 it has grown 350% (from 3% to 13.2%) and shows no signs of slowing. The next Android handset to wow users will be the Motorola FLIPOUT, due for release next month. If you haven’t tried Android yet, be sure to visit Clove to find out what all the fuss is about!