Microsoft to smarten cheap phones

Microsoft have announced plans that will allow standard non-“smart” phones to run applications such as Facebook and Twitter. Designed for emerging markets, the OneApp software will be downloadable in a similar way to a ringtone.

Rather than an application store like those offered by many manufacturers and networks, OneApp will offer a standard set of apps decided by operators. Storage for the apps will be maintained by the operators, rather than users.

The lack of memory and processing power in non-smartphones has to date limited their utility for running applications.

The technology will give non-smartphone users and those without access to a PC the opportunity to make use of social-media applications.

About Chris Ward

Better known as 'Wardy', digital media is where his interest lies. Responsible for many elements of the Clove website and external advertising activities, Wardy is our interactive media graduate.

Always chilled out, there is never a time when you see 'Wardy' stressed. A keen music follower, he knows his DJ's and how to mix a few tracks together. Always eating, he remains stick thin and is the envy of the rest of us! A very deep character, there are some suprising twists to what Wardy knows and you'll never meet a nicer bloke if you tried!