Microsoft have announced plans that will allow standard non-“smart” phones to run applications such as Facebook and Twitter. Designed for emerging markets, the OneApp software will be downloadable in a similar way to a ringtone.
Rather than an application store like those offered by many manufacturers and networks, OneApp will offer a standard set of apps decided by operators. Storage for the apps will be maintained by the operators, rather than users.
The lack of memory and processing power in non-smartphones has to date limited their utility for running applications.
The technology will give non-smartphone users and those without access to a PC the opportunity to make use of social-media applications.