HTC have been rowing in size and reputation for some time. However their desire to push themselves into a truly worldwide and consumer focused brand, they felt that a light change to the brand was necessary.
Therefore as of today you will begin to see a new logo about, if you have not already seen it on some marketing materials.
The old logo looked like this:
The new logo:
The new logo offers a much cleaner and sleeker look to compliment their new advertorial work. A Black and White theme throughout, the focus is on the brand and the product.
All this ties in with a 6 month television campaign with Film4. Each day just before 9PM a 60 second advert is aired of a HTC Touch Dimond2 and soon to be adverts of the magic and other productsoming to market.