Google and Microsoft – How hot is the competition?

Sunday, May 31, 2009

Microsoft, probably the first name that comes to mind when you think computer software.

The most commonly used system in the world, Microsoft plays a part in our everyday lives whether we like it or not.  They have software for pretty much every imaginable scenario and the market power to drive and influence customer buying habits etc.

Their mobile operating system has perhaps always been one that has received much negativity due to the fact that it is cumbersome and geared up to the business user.  Over recent times thanks to manufacturer plug-ins and third party solutions have made for a much more usable interface and allowing for a greater level of attraction.  However until Windows Mobile 6.5 and more specifically 7 becomes available it is very difficult for Microsoft to compete without allowing manufacturers to customise the interfaces.

Symbian has always been a competitor and will remain one for the foreseeable future.  However the Apple iPhone OS is beginning to make serious inroads to both.  However a new operating system is on the horizon.  Google Android is the operating system put together by search engine giant, Google.

Found currently on the T-mobile G1 and the new HTC Magic, the Android system lacks some of the slickness of competing systems but has a lot to offer to the mass consumer market who do not need to make the conference call or record a call whilst emailing their office.

Capable of web browsing, street level navigation, instant messaging, gaming and much more the Google devices are very versatile.  So far they have yet to be quite as appealing in their design, but they stand out.  They do not look like the normal smartphone.

Therefore, the competition is quite hot.  Android and the Google devices manufactured by HTC have a little way to go, Microsoft has little to seriously worry bout at this time, but they can not be left behind.  The open platform of Android makes it a very attractive proposition.

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Posted by Clove

Android on your Smartphone

Saturday, May 30, 2009

It is now possible to load a secondary operating system onto your smartphone. Why you ask?  The main reason is because it enables you to try out the newest operating system, features and functions without the expense.

The best way to take advantage on an upgrade to a new operating system is to install it on the device by flashing the ROM etc.  However this is not always practical or recommended – it will invalidate your warranty!


However, there are now solutions whereby the OS is stored on a memory card and is usable until the device is reset, at which point it reverts back to the original and default operating system.

The limitations to this is that each smartphone needs a custom ROM and of course these take time to build.  Therefore the Google Android ROM has been made to date only available for a select number of devices.

Most of the development has been undertaken by the guys at xda-developers.com so head on other there if you would like to experience Android on your device.

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Posted by Clove

Does the HTC Snap offer more than a Blackberry?

Friday, May 29, 2009

Without any doubt one of the key range of devices HTC are targeting with the HTC Snap is RIM and their Blackberry units.  Traditionally used by the blue chip companies, Blackberry units have created a market of their own thanks to the truly fantastic features and services available through them.

V’s

However in recent years there has been an ever growing trend of small businesses and individuals using RIM devices as their main means of communication.

Blackberry’s offer a very efficient way to connect to email and this is the main reason behind why they are so popular.  However, ever changing interfaces and tweaks to the operating system has meant that the Blackberry range, which includes currently the Bold 9000, 8900 Javelin and the Storm makes these device more and more appealing to the individual who does not really need the benefits that RIM offer in terms of email services, but suddenly the design, form factor, screens and media players are becoming attractive features, which influence the purchasing process.

Any keen manufacturer would want to achieve the success that RIM are having in recent months, but they need a device that can offer such.

The Snap, is one of the key challengers to the current offerings from RIM, along with Nokia’s E71.

All have their own standout features.  The Nokia E71 is extremely reliable, running the tried and tested Symbian OS.  It has a great form factor and the build quality is second to none.  However for the small business user, the integration to their home/office is not always as straight forward.

Many companies take advantage of Microsoft Small Business Server, and seamless integration with a mobile comes with a Windows mobile device.  Enter the Snap, from HTC.

Running Windows Mobile 6.1, this compact, QWERTY messaging devices offers what many mobile workers need or have in the form of a Nokia E71 or a Blackberry.

So why the Snap? Produced by HTC and running the powerful Windows Mobile operating system, the fundamental strength of this device is established.  Further aided by its feature set, ergonomic design and price point the Snap offers a cost effective and robust mobile messaging solution.

Add to this the integration with a Windows Server and the lack of requirement for expensive data/server integration packages, the HTC Snap should be recognised as a feasible option and a definite alternative if you are currently using or intend to use a Blackberry.

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Posted by Clove

Snap or Nokia E71?

Friday, May 29, 2009

Any individual who is serious about sending email and text messages on the move, is likely to select something with a keyboard.

Just two devices possible devices that would suit are the Nokia E71 and the HTC Snap, but which one, and why?

On the surface, it seems that there is little between the two that would suggest that one is a better option than another.  However deeper analysis tells a whole different story.

Technically both devices are very similar.  Both have a QWERTY keyboard, both have a 2.4 inch QVGA display, Bluetooth, WiFi, GPS, HSDPA connectivity, a microSD card slot and a 1500mAh battery.

Slight technical differences include the Nokia E71 having a 3.15 megapixel camera whilst the HTC Snap is fitted with only a 2 megapixel. The Snap however offers up to 7.2Mbps connection speed whilst the E71 is limited to just 3.6.

So little in it, I am sure you agree. So which to choose?

There will always be an element of personal choice in any purchasing decision.  The E71 certainly looks initially more appealing, thanks to the robust metal casing. Whilst the Snap looks like it has the better and more usable keyboard.

The E71 is favoured by many.  It’s solid in every way.  The reliable operating system, good design, excellent call quality and the Nokia brand stamped on for good measure.

However what it does not offer is quite such a natural typing and input experience like the Snap.  The fractionally larger profile of the Snap gives room for larger keys which provide that ever so fractional but important improved data entry. The E71 keys are fantastic, much better thank many competing devices like the Palm Treo Pro and the Samsung i780, but when choosing a device like this, such small factors matter.

The Snap does also have the benefit of the Windows Mobile Operating System.  Arguably not the most desired platform but the most functional and appropriate when it comes to integration to your email, and access and connection to your home or office server.

The simple and sturdy process offered by Windows gives an extra appeal to those who need a serious business tool.  The interface on the Snap has been tweaked by HTC to make it a little more appealing to use, and an ‘inner circle’ button brings together emails from your most important contacts.

Graphic interfaces and technicalities aside both have what it takes and offer a sensible and affordable messaging package without the added cost and hassle often involved with RIM’s Blackberry devices.

If there has to be one winner, the Snap gains it just, thanks to the 4 line QWERTY keyboard and Windows operating system.

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Posted by Jon

HTC marketing is on the rise

Thursday, May 28, 2009

With HTC growing as a brand in very top end mobile communications there is suggestions that HTC is upping its marketing budget to match!

Sources estimate that HTC are increasing their marketing spend by some 30% to make general consumers more aware of their brand.

Traditionally a white label manufacturer, they have come to the forefront of the mobile industry with the T-Mobile and HTC Magic and have been very successful in the more business oriented sector thanks to the HTC Touch Diamond, Touch Pro, Touch HD and the new Diamond2.

From a partner point of view we have seen more focus on the brand and what it represents, with very clear marketing messages. Committed to assist with such we have set up www.clove.co.uk/htc a dedicated site for the growing number of HTC products.

Renowned for their Windows Mobile products HTC remain committed to Windows but are exploiting new opportunities offered by the Google Android platform.

Currently available only on the networks, there are no unlocked Android handsets available.  It is only a matter of time, we are sure!

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Posted by Clove

HTC Touch Pro2 V’s HTC Touch Pro

Thursday, May 28, 2009

The HTC Touch Pro2 is the latest device geared to both the business and personal user.  Utilising the form factor of the original Touch Pro, the Pro2 also has some of the features of the original TyTN II as well as mimicking some of the attributes of the Touch HD.

It would seem that the Pro2 is the best business tool to date, but is it really worth the upgrade from the original Pro?

The HTC Touch Pro2 benefits from a larger VGA display that now measures some 3.6inchs.  The original Touch Pro is just 2.8 and the HD is 3.8, so it is only .2inchs smaller than what has to be HTC’s most successful multimedia device to date.

The Pro2 also has the advantage of a tilting display, something that was lost on the Pro.

Improved features also include a very updated and contact centric TouchFLO 3D interface and a conference call orientated design with a rear speaker on the Pro2, making it an ideal tool for mobile conference calls in different locations, without the need for hard wired conference call systems.

Other than these features, there is little difference.  The underlying operating system is still Windows Mobile 6.1, but the Pro2 will be upgradeable to Windows Mobile 6.5, due for release later this year.

Unless you have the desire for the very latest technology or simply wish to show off, there are not that many reasons, (depending upon your justification) to upgrade from the Pro to the Pro2.  However if you are looking for a mobile unit, that can you offer more than just a phone, but with the form factor that is usable, a design which is appealing and from a brand that you can trust, then look no further than the HTC Touch Pro2.

Available for order today at just £439, make a decision you will be proud of.

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Posted by Clove

Google Android – Do you know what it is all about?

Wednesday, May 27, 2009

Android – Have you heard of it?  Most technology fans have now, but if you have missed out on it all then allow us to explain.

Without going into too much detail, Android is a new operating platform for mobile devices that has been developed by Google.  Much like the Apple iPhone operating system Android has been designed to be innovative and dynamic in its approach and usability.

Primarily designed and engineered by Google the Android platform has had a lot of input and development also from HTC, specifically on the hardware side.  All devices to date running the Android platform in the UK have been manufactured by HTC.

Android looks to open up the mobile market, with developers being able to create applications for the OS which can be accessed and downloaded by users whilst on the move.

A less business and more playful interface makes the Android operating system an appealing one for all.

Currently this OS has yet to take off but is growing thanks to exclusivity agreements between HTC, Vodafone and T-Mobile.

Other manufacturers are keen to develop and be involved with Android, but HTC have been there since day one and are well placed for advancing the Google OS.  More devices are expected soon.  Watch this space.

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Posted by Clove

The HTC Touch Pro2 – The best business tool to date?

Wednesday, May 27, 2009

There are so many mobile devices that have hyped up marketing promises which in reality fail to deliver.

HTC’s Touch series of mobile products have been one of the few that do to reasonable extent do what they marketing blurb says.

Continually developing the range, HTC have now released the 4th device in the slider QWERTY range.  Previous devices include, the TyTN, TyTN II and Touch Pro.  The latest is the Touch Pro2, which has been designed around all the best bits of the previous models.

Every device has it’s positive and negative aspects and will not suit all.  It depends what you want from it.  The Pro2, although suitable for a range of users really stands out as a business tool for the busy mobile worker.

This quad-band unit, has a stunning 3.6inch display, which has a VGA resolution and makes images appear crisp and almost life like.  The Pro2 feels solid in the hand and has been ergonomically designed making for a pleasurable user experience.

MicroSD slot, WiFi, Bluetooth, GPS and HSDPA connectivity just gives even more wow factor.

Conference call facilities and oriented design gives the Pro2 a unique selling point to other devices on the market.

If mobile working makes up your daily lifestyle whether it be in the UK or abroad, the HTC Touch Pro2 should be within your considerations for an everyday tool.

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Posted by Jon

HTC to use Google Android as their platform to the consumer market

Tuesday, May 26, 2009

HTC is a brand that many have not heard of.  The tech savvy in the mobile industry certainly will have in recent years thanks to their investment in the brand and their rapid development of top end mobile communication equipment.

Determined to grow, HTC are beginning to break through into the consumer market.  Dominated by Nokia, Samsung, LG etc, HTC have a challenge on their hands.  However, HTC have a trick up their sleeve – the Google Android Operating System.

HTC have already challenging with the T-Mobile G1 and the Vodafone Magic.  These network locked devices have been manufactured by HTC, but branded by the networks and run the Android platform.

T-Mobile G1

T-Mobile G1

Only selling in small numbers in comparison to the likes of Nokia and Samsung, but it is early days for them.

Learning from the G1, HTC are rapidly growing the brand awareness through these means and the Google OS, which they have had significant involvement with, is a means for doing so.

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Posted by Jon

Can consumers be convinced to take up Android?

Tuesday, May 26, 2009

The innovators and early adopters of the technology market are responsible for pushing new forms of technology to the mainstream and this is exactly what Google and HTC want from the under 30’s of today.

The Google Android operating system is a new and dynamic one that exists on the T-Mobile G1 and the new HTC Magic.

Very different from Symbian and Windows Mobile, Android takes a more iPhone approach with clear graphics and a touch and finger swiping interface. Android looks to open up the mobile market, with developers being able to create applications for the OS which can be accessed and downloaded by users whilst on the move.

Such a dynamic product needs the dynamic, trendy and image conscious individuals to push it forward.  Millions are happy with their robust Symbian powered handhelds and many will be unwilling to switch to such a different system until they see and hear the real benefits; and in reality Google Android is in its infancy.

So if you like the latest product and technologies, the Vodafone Magic is available now but more devices running Android are expected to be available in the near future.

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Posted by Clove

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